CEO of world’s biggest ad firm targeted by deepfake scam

WPP CEO Mark Read was the target of a deepfake scam where fraudsters used AI-generated voice clones and fake images to impersonate him during a Microsoft Teams meeting. The scammers attempted to trick a senior executive into setting up a new business to solicit money and personal details. The fraud was detected and stopped thanks to the vigilance of WPP staff. Read warned employees to stay alert, highlighting the rising sophistication of cyberattacks targeting corporate leaders. WPP is working with authorities to address related fraudulent activity.

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