How adversarial AI is creating shallow trust in deepfake world

A Telesign report highlights a significant trust gap regarding AI use for fraud protection, with 87% of Americans expecting businesses to uphold digital privacy but only 34% trusting them to use AI effectively. Deepfakes exacerbate this gap, eroding confidence in brands and democratic processes. Despite concerns, 71% of Americans would trust election outcomes more if AI were used to prevent fraud. To maintain trust, companies must prioritize strong identity and access management practices, including multifactor authentication, to protect against increasingly sophisticated AI-driven attacks.

Read the full article to learn more.